Ten Ren Business Summary

Ten Ren Tea Co., Ltd. (1233.TW) operates a vertically integrated business model focused on the production, processing, and retail of premium tea products and tea-based culinary services. Revenue is primarily generated through two segments: the Tea segment, which includes the sale of packaged tea leaves, tea sets, and tea-related snacks, and the Food and Beverage segment, which encompasses its "cha FOR TEA" restaurant chain and "cha FOR TEA ToGo" beverage outlets. The company leverages a multi-brand strategy, including the CHAFFEE and Ten Ren Tea Culture Museum brands, to capture diverse consumer demographics from traditional tea connoisseurs to modern beverage drinkers. Within the competitive landscape of the Taiwan Stock Exchange, Ten Ren competes with diversified food and beverage conglomerates such as Wei Chuan Foods (1201.TW), AGV Products (1217.TW), and Taiwan Tea Corp (2913.TW). It maintains a dominant market position as Taiwan's leading specialist in high-end traditional tea retail and tea-themed catering. Founded in 1953 by Lee Rie-Ho, Ten Ren remains under the strategic guidance of the founding family, with Lee Kuo-Lin serving as Chairman as of 2026. The executive leadership team is led by General Manager and Chief Financial Officer Chung-Chih Chen, who manages the company's financial administration and corporate governance, alongside Executive Vice President Yuan-Min Chuang and Chief Accounting Officer Hui-Ling Chu. The company is characterized by a stable, long-tenured board of directors with an average tenure exceeding 14 years, ensuring continuity in its mission to promote global tea culture. While the Lee family maintains significant control, the company is a public entity on the TWSE, attracting a mix of domestic institutional investors and retail shareholders who value its consistent dividend history and established brand equity across international markets, including North America, Japan, and Southeast Asia.