HEY SONG Business Summary

Hey Song Corporation generates revenue primarily through the manufacturing and distribution of non-alcoholic beverages and the strategic agency distribution of high-end alcoholic spirits. Its business model is structured across three primary segments: the Beverage Division, which produces market-leading carbonated drinks, teas, and juices including the iconic Hey Song Sarsaparilla; the Alcohol Division, which serves as a major distributor for premium brands such as Kinmen Kaoliang; and the Real Estate Division, which optimizes the company’s extensive land holdings through leasing and development. In the Taiwanese market, Hey Song competes directly with Uni-President Enterprises, AGV Products, and the private King Car Group. While Uni-President leads in total market share through its retail ecosystem, Hey Song maintains a dominant niche in the carbonated beverage category and holds a superior competitive position in the specialized distribution of domestic spirits. Founded in 1925 by the Chang family, the company is currently led by Chairman and President Chang Pin-yen (張斌堂), a third-generation leader who has overseen the modernization of the firm’s manufacturing infrastructure and the expansion of its alcohol distribution portfolio. The executive leadership team includes Vice President Chang Chien-chang, who manages core operational strategies and supply chain logistics. The company’s governance is characterized by the long-term stability of the Chang family’s controlling interest, supplemented by a board that emphasizes conservative fiscal management and steady dividend growth. This leadership pedigree ensures a blend of traditional brand heritage with contemporary diversification, maintaining Hey Song's status as a foundational pillar of the Taiwan Stock Exchange’s consumer staples sector.