CHI HUA Business Summary

Chi Hua Fitness Co., Ltd. (1593.TWO) is a specialized Original Design Manufacturer (ODM) and Original Equipment Manufacturer (OEM) of high-precision components for the global fitness and rehabilitation equipment industries. The company generates revenue primarily through the sale of magnetic control systems, electronic controllers, DC motors, and generator brakes, which are integrated into high-end stationary bikes, ellipticals, and rowing machines. Its business segments are bifurcated into fitness equipment components—the primary revenue driver—and the assembly of complete specialized units, including green-energy training machines and medical load units. Chi Hua maintains a competitive advantage through its proprietary magnetic resistance technology and vertically integrated manufacturing facilities across Taiwan, China, and Vietnam. Within the regional market, Chi Hua competes with major Taiwanese firms such as Johnson Health Tech, Dyaco International, and Rexon Industrial; however, it occupies a distinct niche as a critical mid-stream technology supplier to top-tier global brands rather than a direct-to-consumer retail competitor. Founded in 1997 by Lee Ying-Che, who secured the company’s foundational patents for magnetic brake systems, Chi Hua is currently led by Chairman and General Manager Jia Rong Li. Li, who assumed the General Manager role in 2024, oversees a leadership team that includes Executive Vice President Zi Rui Lian and a board of directors with an average tenure exceeding five years. The executive suite possesses a deep engineering pedigree, particularly in electromagnetic induction and system integration, which has facilitated long-term supply relationships with global industry leaders like Peloton and Life Fitness. The company’s ownership remains anchored by its founding team and strategic institutional investors, providing the capital stability necessary for its recent diversification into automobile electronic equipment. This leadership continuity ensures that Chi Hua remains at the forefront of technical innovation within the recreational products sector.