CAMELLIA Business Summary

Camellia Metal Co., Ltd. (2064.TWO) is a Taiwan-based industrial manufacturer specializing in the production and global distribution of high-precision steel bars and wires. The company’s revenue model is centered on the manufacture and sale of cold-drawn bright steel products, with primary business segments including Polished Steel Bars and Steel Wires (low-to-high carbon, alloy, and stainless steel). These products are critical components in the automotive, electronics, and aerospace sectors, used specifically for motor shafts, precision fasteners, and specialized springs. Camellia Metal operates an integrated supply chain with key manufacturing hubs in Taiwan and Thailand, exporting to major industrial markets across China, Indonesia, and Malaysia. Within the competitive landscape of Taiwan’s downstream steel sector, the company competes directly with Chih Lien Industrial (2024.TWO), Quintain Steel (2017.TW), and Chia Ta World (2033.TWO). It maintains a specialized market position by focusing on high-specification cold-drawn materials that require superior dimensional accuracy and surface finish compared to standard commodity steel. The company’s leadership is headed by CEO and President Liang-Hsien Hsiao (蕭良憲), who has directed strategic operations since June 2022. The executive management team includes Chief Financial Officer Chun-Hsun Huang (黃俊勳), who oversees capital allocation and financial reporting, and Chief Strategic Officer Yang-Hui Chen. Founded in 1971 and headquartered in the Chang Bin Industrial Park in Lukang, Camellia Metal has transitioned from a family-led local supplier into a regional player with a significant footprint in Southeast Asia. The company’s governance is supported by a board that includes representatives from major institutional and holding entities such as Jianxin Electrical Co., Ltd. and Songwang Management Consulting. This leadership group has focused on mitigating regional geopolitical risks by expanding production capacity in Thailand and acquiring strategic assets like PT WZ Steel to capture growth in the emerging manufacturing corridors of the ASEAN region.