CHENG SHIN RUBBER INDUSTRY Business Summary

Cheng Shin Rubber Industry Ltd. (2105.TW) operates a transaction-based manufacturing model, generating revenue through the global sale of rubber tires and tubes under the Maxxis and CST brands. The company’s business is segmented by vehicle type, including Passenger Car & Light Truck (PCR/LTR), Truck & Bus Radial (TBR), Motorcycle, Bicycle, and specialized Industrial/ATV tires. It serves a dual-channel market consisting of Original Equipment (OE) contracts with major automakers and a vast international aftermarket distribution network spanning over 180 countries. Direct competitors include global giants Bridgestone, Michelin, Goodyear, and Continental. Relative to these peers, Cheng Shin occupies a dominant leadership position in the bicycle and motorcycle tire segments while positioning its passenger vehicle products as high-performance, cost-effective alternatives, maintaining its status as Taiwan's largest tire manufacturer and a top-15 global player. Founded in 1967 by the late Luo Jye, the company remains under the strategic guidance of the founding family. The current leadership is headed by Chairman Chen Rong-hua, who possesses over 45 years of tenure within the organization and holds an EMBA from National Chiao Tung University. He is joined by Vice Chairman Lo Tsai-jen, the founder’s son, who brings extensive international experience from leading the company's U.S. and China divisions. The executive team also includes President Chen Hsiu-hsiung, a specialist in industrial chemistry who manages the group’s significant manufacturing clusters in Xiamen and Tianjin. As a publicly traded entity on the Taiwan Stock Exchange, the company maintains a stable board composed of family members and long-term internal executives, supported by major institutional investors including Fubon Life Insurance and Cathay Life Insurance.