YNM Business Summary

Yulon Nissan Motor Co., Ltd. (YNM) operates as a premier automotive distributor and manufacturer in Taiwan, primarily generating revenue through the sale of Nissan and Infiniti passenger vehicles, SUVs, and commercial trucks, alongside a robust high-margin spare parts and after-sales service business. The company’s financial structure is heavily influenced by its Investment segment, which captures significant equity earnings from its 40% stake in the Dongfeng Nissan joint venture in mainland China. As of 2026, YNM is executing its "Re-shaping" strategic roadmap, focusing on the "e-POWER" electric-drive technology and the rollout of new models like the Qashqai to stabilize its domestic market share, which stood at approximately 4.4% in 2024. Its primary direct competitors include Hotai Motor (Toyota/Lexus), China Motor Corporation (Mitsubishi/MG), and Sanyang Motor (Hyundai); YNM currently positions itself as a value-driven technology leader aiming to reclaim a double-digit market share by 2028. YNM was established in 2003 as a strategic spin-off from Yulon Motor (founded in 1953 by T.L. Yen) and remains a core subsidiary of the Yulon Group, with Nissan Motor Co., Ltd. holding a 40% stake. The leadership team is headed by Chairman Yen Chen Li-Lien (Lily Yen), who also chairs the broader Yulon Group and has been pivotal in navigating the company through the industry's transition to electrification. The day-to-day operations are led by General Manager (President) Yao Chen-Hsiang, a veteran executive who assumed the role to spearhead the 2026–2028 brand revitalization plan. He is supported by Senior Vice President Lee Chang-Yi (Calvin Lee), a high-profile marketing specialist appointed in late 2025 with a pedigree from Kia, Mazda, and Audi, and Senior Vice President Sone Kitaru, who represents Nissan’s technical and strategic interests within the joint venture's management hierarchy.