HUXEN Business Summary

Huxen Corporation (2433.TW) utilizes a recurring-revenue business model centered on the sales, leasing, and technical maintenance of office automation (OA) equipment and enterprise communication infrastructure. The company generates income through three primary segments: the Taiwan OA division (direct sales and service), Aurora Leasing Corporation (equipment financing), and Huxen (China) Co., Ltd. (mainland distribution). Revenue streams are diversified across transaction-based hardware sales of multi-function peripherals (MFPs), high-margin consumables, and long-term rental contracts that provide stable, predictable cash flow. Within the Taiwan market, Huxen maintains a dominant position alongside its parent Aurora Corp (2373.TW), Kinpo Electronics (2312.TW), and Avision Inc (2380.TW), differentiating itself through its exclusive partnerships with global brands like Ricoh and NEC and its strategic expansion into cloud-integrated smart office solutions. The company’s executive leadership is currently headed by Chairman Liao Ching-Hsuan (廖慶宣) and General Manager Weng Guo-Hua (翁國華), both of whom are veterans of the Aurora Group with deep expertise in electronics distribution and corporate management. Established in 1984 as Aurora Systems Corp, the firm originally focused on Ricoh copier distribution before evolving into a comprehensive provider of IP-PBX systems, 3D printing, and security monitoring. As a core subsidiary of the Aurora Group, Huxen’s ownership structure is anchored by Aurora Corp and institutional investors including Ni Sheng Investment and Chieh Sheng Investment. The board of directors consists of industry specialists with backgrounds in digital transformation and financial analysis, ensuring the company remains at the forefront of the shift toward AI-driven office automation and remote work technologies.