LONG BON Business Summary

Long Bon International Co., Ltd. (2514.TW) operates as a diversified real estate and investment holding company, primarily generating revenue through the development, leasing, and sale of residential and commercial properties across Taiwan. The company’s business model is structured into three primary segments: Real Estate Development, which focuses on high-density urban projects; Leisure and Services, encompassing the operation of the Qiaoyuan club house and hospitality facilities; and E-commerce, which manages online retail platforms. Long Bon maintains a significant presence in the domestic market, competing directly with major Taiwanese developers such as Farglory Land Development (5522.TW), Highwealth Construction (2542.TW), Cathay Real Estate Development (2501.TW), and Kindom Development (2520.TW). Positioned as a mid-to-large cap player, the firm leverages its extensive land bank and strategic subsidiary investments to maintain competitive margins in a high-interest-rate environment. The company is currently led by Chairman and General Manager Wei-Lung Liu, who also serves as a director for Central Union Oil Corp and has been instrumental in steering the firm's recent strategic pivot toward consolidated real estate services. The executive leadership team includes Vice Chairman Huang-Chi Liu and Chief Financial Officer Yi-Ching Dong, both of whom possess extensive backgrounds in corporate governance and financial restructuring within the Taiwanese industrial sector. Long Bon’s board is heavily influenced by its major institutional shareholders, including Fuzuo Development, Guobao Service, and Yifeng Investment, which collectively hold significant stakes. This leadership group has focused on optimizing the company's capital structure and expanding its footprint in the elderly care and specialized property management sectors as of early 2026.