KeeTai Business Summary

KeeTai Properties Co., Ltd. (2538.TW) is a prominent Taiwanese real estate developer specializing in the acquisition, design, and construction of high-end residential and commercial properties, primarily within the Greater Taipei metropolitan area. The company generates revenue through a dual-stream model: the majority is derived from the sale of residential units and parking spaces (Property Development), while a stable secondary stream comes from the leasing of commercial office buildings and retail spaces (Property Management and Leasing). KeeTai’s operations are segmented into residential development, commercial asset management, and specialized urban renewal projects. Within the Taiwanese market, KeeTai competes directly with major developers such as Cathay Real Estate Development, Huaku Development, and Highwealth Construction. While historically positioned as a premium luxury developer, KeeTai currently maintains a mid-market valuation as it focuses on operational stabilization and the execution of its existing urban renewal pipeline following a period of significant structural and leadership reorganization. As of March 2026, KeeTai’s leadership is defined by a post-restructuring executive team focused on risk management and corporate governance. The company is currently led by Chairman Chen Chih-kai, who assumed the role to steer the firm through its strategic pivot toward enhanced construction safety and compliance standards. Supporting him is General Manager Liu Chih-peng, an industry veteran who oversees the technical execution of the company’s development portfolio and project delivery. Founded in 1979 by a group of real estate professionals including former Chairman Chen Shih-ming, the company has transitioned from a family-led enterprise toward a more institutionalized management structure. The Board of Directors includes a mix of long-term institutional investors and independent directors with backgrounds in civil engineering and Taiwanese property law, ensuring oversight as the company navigates the complexities of Taipei’s high-density urban development landscape.