HG Business Summary

Holiday Garden (HG) operates a dual-market hospitality and real estate investment model, generating the vast majority of its revenue through room rentals, food and beverage services, and property leasing. The company has strategically pivoted its core focus to the United States, where its subsidiary manages a robust portfolio of franchised upscale and midscale hotels under global brands such as Hyatt Place, SpringHill Suites, Embassy Suites, and Holiday Inn Express. This U.S. segment typically accounts for over 80% of consolidated revenue, providing a significant geographical hedge against domestic market fluctuations. In Taiwan, following the redevelopment of its legacy Kaohsiung flagship, the company focuses on niche hospitality assets like the SKM Park family-themed suites and restaurant operations. HG competes directly with major Taiwanese hospitality groups including Formosa International Hotels (2707.TW), Ambassador Hotel (2704.TW), and My Humble House (2739.TW), distinguishing itself as a cross-border asset manager with a heavy concentration in North American lodging real estate. The company remains under the long-term stewardship of the founding Chen family, with Chairman Chen Hai-ni (陳海尼) leading the group’s international expansion and strategic asset reallocation. Founded in 1958 by Chen Chih-hsiung as Taiwan's first private international-standard hotel, the leadership team today includes key executives such as General Manager Chen Yi-ting (陳宜廷), who oversees the firm’s California-based operations and franchise relationships. The board of directors is characterized by a mix of family continuity and independent oversight, with members possessing deep expertise in international business and accounting. This leadership structure has enabled HG to transition from a single-asset hotelier into a sophisticated international investment vehicle, leveraging its legacy land assets in Kaohsiung to fund high-yield acquisitions in the U.S. hospitality market.