Gourmet Business Summary

Gourmet Master Co. Ltd. (2723.TW) is a leading international food and beverage operator primarily known for its 85°C Bakery Cafe brand, which specializes in premium coffee, artisanal bread, and gourmet cakes. The company generates revenue through a vertically integrated model encompassing the production, retail, and franchising of bakery products and beverages across its primary geographic segments: Taiwan, China, and the United States. As of early 2026, Gourmet Master is executing a strategic pivot, aggressively expanding its high-margin North American footprint while undergoing a significant restructuring of its China operations to optimize supply chain efficiency and store density. Within the competitive landscape, the company competes directly with regional giants such as Wowprime Corp., Cafe De Coral Holdings, and Starbucks, positioning itself as a "five-star quality at affordable prices" provider that bridges the gap between mass-market bakeries and high-end specialty cafes. The company was founded by Chairman and CEO Zhengxue Wu (Wu Cheng-Hsueh), a seasoned entrepreneur who scaled the business from a single shop in 2004 to a global enterprise listed on the Taiwan Stock Exchange. The leadership team includes Chris Lee, Vice President of Finance and Accounting, and Zi Li Yin, who oversees the critical overseas business segment. Wu remains the largest individual shareholder, maintaining an 18% stake as of 2026, while the board is supported by independent directors such as Meng Da Wu and Lee Su Ying. Notable institutional backing includes major positions from The Vanguard Group, Nomura Asset Management, and TransGlobe Life Insurance, reflecting sustained investor confidence in the group’s multi-market diversification strategy and operational resilience.