WOWPRIME Business Summary

Wowprime Corp (2727.TW) operates a high-volume multi-brand restaurant model, generating revenue through direct catering services and the retail distribution of agricultural and food products. The company’s operations are divided into two primary geographic segments: Taiwan, which serves as the dominant revenue driver, and Mainland China. Utilizing a "cluster operation" strategy, Wowprime leverages a centralized supply chain and backend infrastructure to support a diverse portfolio of over 30 brands, including Wang Steak, TASTY, and 12hotpot, spanning fine dining to fast-casual categories. Within the regional market, Wowprime competes directly with Gourmet Master Co. (85°C), Bafang Yunji International, TTFB Company (Thai Town), and Hi-Lai Foods. It distinguishes itself through a rapid brand-incubation engine and a standardized service model that maintains a premium market share relative to its more specialized competitors. Founded in 1993 by Steve Day (Sheng-I Tai), Wowprime is currently led by Chairman and CEO Cheng-Hui (Jason) Chen, a founding member with extensive experience in cross-strait market expansion who assumed the dual leadership role to enhance operational efficiency. The executive team includes Chief Operating Officer Lee Wei-Chin, who oversees the group's domestic scaling, and Chief Information Security Officer Chen Tai-Liang, who manages the group's digital infrastructure and data security. The board features prominent figures such as Independent Director Dr. Yi-Chia Chiu, an academic expert in technology management from National Chengchi University, and is supported by significant institutional shareholders including Leh Herng Investment Ltd and Fuh Hwa Securities Investment Trust.