LIAN FA Business Summary

Lian Fa International Dining Business Corp. (2756.TWO) operates a high-margin, asset-light business model centered on the global franchising of its flagship bubble tea brand, Sharetea, alongside Southeast Asian dining concepts like MAMAK and the AI-driven tea brand UG. The company generates revenue through a diversified stream of initial franchise fees, recurring royalties, and the wholesale distribution of proprietary raw materials and equipment to its international network. Its primary business segments are geographically split, with a strategic concentration in the North American market, which serves as its most profitable region. In the competitive landscape of the global tea-beverage industry, Lian Fa competes directly with La Kaffa International (Chatime), Gourmet Master (85°C), Jollibee Foods Corporation (Milksha), and Gong Cha. The company distinguishes itself through a premium-tier positioning and a robust, standardized supply chain that meets stringent Western food safety regulations, allowing it to maintain a dominant footprint in the United States compared to its peers. The company was founded by Chairman Kai-Lung Cheng, who established the Sharetea brand in 1992 and transformed it from a local Taipei tea stall into a global franchise powerhouse. The current executive leadership is spearheaded by General Manager Sheng-Chung Chen, who oversees the firm’s strategic expansion and the integration of digital innovations like AI-automated beverage preparation. The leadership team is supported by a board of directors that includes industry veterans such as Shu-Fen Lee and Kang-Ting Wang, the latter of whom brings significant pedigree from the Dacheng Great Wall Enterprise Group. Since its 2022 listing on the Taipei Exchange, Lian Fa has maintained strong institutional backing, leveraging a management team with deep expertise in international trade and multi-brand retail scaling to drive its global expansion strategy.