LOUISA COFFEE Business Summary

Louisa Professional Coffee Ltd. (2758.TWO) is Taiwan’s largest homegrown coffeehouse chain, operating a high-density network of over 560 locations through a hybrid model of self-operated and franchised stores. The company generates revenue primarily through the retail sale of specialty coffee, tea, pastries, and light meals, supplemented by B2B roasted bean distribution and a growing portfolio of non-coffee ventures. As of 2026, the firm is executing a strategic pivot to transform into a diversified food and lifestyle conglomerate, expanding into segments such as the Qingyan buffet chain, fitness-integrated cafes, and ready-to-eat meal production. Its primary direct competitors include Starbucks, 85°C Bakery Cafe, and Cama Café; Louisa maintains its market leadership by leveraging a “specialty coffee for the masses” value proposition and a store count that surpasses all international rivals in the Taiwanese market. The company was founded in 2006 by Chairman and CEO Huang Ming-hsien (Chris Huang), a professional roaster who scaled the brand from a single 5-ping micro-shop into a public entity. Huang remains the dominant shareholder, controlling approximately 35% of the company through his investment vehicle, Hua Ying Ltd. The current executive leadership includes Spokesperson and Senior Manager Lu Tsan-Yu and Deputy Spokesperson Huang Chia-wen, who are overseeing a 2026 roadmap focused on transitioning the company from the Emerging Stock Market to a Main Board OTC listing on the Taipei Exchange. This leadership team is also spearheading the brand's internationalization strategy, which includes a high-profile 2026 debut in the United States market via a joint venture in Los Angeles.