CYH Business Summary

Chien Yen International Co., Ltd. (2760.TWO) operates a high-volume hospitality and catering business model, primarily generating revenue through direct-to-consumer (B2C) restaurant operations across Taiwan. The company’s core business segment is its "Chien Yen Shabu Shabu" chain, which utilizes an all-you-can-eat buffet format to drive high transaction volumes and consistent cash flow. Secondary segments include specialized dining brands such as "Ding Ding Teppanyaki" and "Sunny Queen," alongside a retail division that markets frozen food products and meal kits to the domestic grocery sector. Chien Yen differentiates itself through a value-for-money proposition targeting the mass-market mid-range dining segment. Its primary competitors include Wowprime Corp (2727.TW), Gourmet Master Co. Ltd. (2723.TW), and Hi-Lai Foods Co., Ltd. (2754.TWO). Within this landscape, Chien Yen maintains a dominant position in the regional buffet-style hotpot niche, leveraging high-capacity seating and centralized procurement to maintain competitive pricing against premium-tier rivals. The leadership of Chien Yen International is anchored by Chairman Hung-Chou Yeh, who founded the company in 2001 with a single hotpot storefront in Chiayi. Yeh’s background in traditional food service and his strategic pivot toward the buffet-style model were instrumental in the company’s expansion into a nationwide franchise. The executive team includes General Manager Yeh Chien-Chih, who focuses on operational efficiency and the modernization of the group’s digital loyalty programs and CRM systems. The board of directors is characterized by strong family stewardship, a common trait in Taiwanese mid-cap F&B firms, complemented by independent directors with expertise in food safety and corporate finance. Notable institutional support includes local investment groups that facilitated the company's listing on the TPEx, supporting its strategic shift toward automated supply chain management and international brand licensing as of early 2026.