GYEN HUTONG Business Summary

GYEN HUTONG (2761.TWO) operates a diversified multi-brand restaurant portfolio in Taiwan, generating revenue primarily through direct-to-consumer dining services and the wholesale/retail of premium food products. The company’s business is organized into three strategic pillars: Yakiniku (anchored by its flagship "Hutong" brand), Chain Brands (including "Kaifun" donburi, "Pepper Lunch," and "BHC Korean Fried Chicken"), and Artisan Brands (high-end concepts like "Taipei Bird’s Day" and "Tempura Sugimura"). As of early 2026, the company has pivoted toward a "mid-priced chain" strategy to drive scalability and standardization, while expanding its footprint into the North American market. In the competitive landscape, GYEN HUTONG competes directly with major Taiwanese F&B players such as Kanpai Co., Ltd. (1269), Wowprime Corp. (2727), and TTFB Co., Ltd. (2729). It distinguishes itself through its "artisan soul, chain engine" model, blending high-end culinary reputation with the operational efficiency of a mass-market franchise. The leadership team is headed by Founder and Chairman Wu Nianzhong (Matt Wu), who established the company in 2011 and has since expanded it into a multi-brand empire with a focus on "people-oriented" management. In February 2025, the company appointed Yang Zhewei (Jeff Yang), the founder of the acquired "Kaifun" brand, as General Manager to lead the group’s digital transformation and international expansion, particularly into the United States. The executive team includes CFO and Spokesperson Zhang Wenting, who manages financial strategy and investor relations. Notable strategic support comes from the family of Starlux Airlines Chairman Chang Kuo-wei, an investor whose partnership has enabled high-profile cross-industry collaborations like Hutong-branded in-flight meals. The board is currently executing a 2026 growth roadmap aimed at surpassing 65 global locations through modular brand operations and standardized supply chain integration.