FIRST FINANCIAL HOLDING Business Summary

First Financial Holding Ltd (2892.TW) operates as a diversified financial services conglomerate, primarily generating revenue through net interest income (60-70%), wealth management and securities fees (20-30%), and insurance premiums. The company’s operations are organized into four core segments: Banking, anchored by its flagship subsidiary First Commercial Bank; Securities, providing brokerage and underwriting; Investment Trust, managing private and mutual funds; and Insurance, focusing on life and bancassurance products. As a government-linked entity with a dominant position in Small and Medium Enterprise (SME) lending, First Financial maintains a top-tier domestic deposit base and a growing international footprint across Asia and North America. It competes directly with other state-affiliated and private giants such as Mega Financial Holding, Hua Nan Financial Holdings, Taiwan Cooperative Financial Holding, and E.SUN Financial Holding, distinguishing itself through its robust SME portfolio and conservative asset quality management. The leadership team is headed by Chairperson Ye-Chin Chiou, a seasoned economist and former President of the Bank of Taiwan, who oversees the group’s strategic alignment with national financial policy. President and Director Frank Y.C. Fang, an MBA graduate from National Sun Yat-sen University and a long-time veteran of First Bank, manages day-to-day operations and the group’s digital transformation initiatives. Other key executives include Executive Vice President Annie Lee, who leads Strategy Planning and Investor Relations, and Chief Information Security Officer Pei-Wen Liu, who directs the firm’s cybersecurity and technological infrastructure. The company’s governance is heavily influenced by its major shareholders, notably the Ministry of Finance of Taiwan and the Bank of Taiwan, which collectively hold significant stakes, alongside institutional investors such as Vanguard and BlackRock.