BEDDING WORLD Business Summary

Bedding World Co., Ltd. (2938.TWO) operates as a leading specialty retailer and distributor of mattresses, bedding accessories, and home furniture in Taiwan under its flagship "World of Beds" (床的世界) brand. The company utilizes a transaction-based revenue model, generating income through an extensive network of physical retail outlets, department store counters, and a growing e-commerce presence. Its primary business segments are categorized into mattress sales—which contribute the majority of revenue—and a secondary segment for bedding and furniture. Bedding World distinguishes itself in the market by focusing on high-margin, health-oriented sleep solutions and premium international brand licensing. It competes directly with global furniture giants like IKEA and Nitori, as well as digital-native mattress brands such as Emma Sleep and Sleepy Tofu, maintaining a dominant position as Taiwan's first publicly traded bedding specialty chain. The company was founded in 1972 by the late Chen Yan-Fei, who transformed the business from a small-scale mattress manufacturer into a nationwide retail powerhouse. Following the passing of the founder in early March 2026, the leadership transitioned to Chen San-Chieh, who currently serves as both Chairman and General Manager. The executive team is further supported by Deputy General Managers Chen Ruo-Xi and Li Yue-Gui, who oversee strategic investments and operational scaling. Bedding World remains a family-influenced enterprise, with significant board representation and oversight provided by Yan Jie Investment Co., Ltd. and other family-held investment vehicles, ensuring continuity of its long-standing focus on sleep technology innovation and retail expansion.