SUNOWN Business Summary

Sun Own Industrial Co., Ltd. (2940.TWO), widely recognized by its flagship brand ATUNAS, operates a vertically integrated business model specializing in the manufacturing and retail of outdoor leisure products and functional foam materials. The company generates revenue through three primary segments: the retail and wholesale of outdoor apparel and camping gear under the ATUNAS brand, OEM/ODM manufacturing of high-performance EVA, PE, and TPE foam materials (marketed under the "A guard" brand), and the distribution of international outdoor brands such as Deuter and Vaude. Its foam division provides specialized solutions for water sports, footwear, and protective equipment, while its retail arm maintains a dominant presence in Taiwan's outdoor market through a network of specialized stores and a dedicated leisure resort, ATUNAS Holiday Country. Sun Own Industrial competes directly with local players like Hilltop and Wildland, as well as international giants such as Jack Wolfskin and Decathlon, positioning itself as a premium domestic leader that bridges industrial material expertise with consumer-facing technical apparel. The company was founded in 1975 by Chairman Cheng Kun (also known as Chen Kun-Nan), whose personal passion for fishing inspired the brand's name and its early focus on aquatic foam products. Under the current leadership of Chairman Cheng and President Wu Hsueh-Min, who also serves as the company's spokesperson, Sun Own has transitioned from a specialized foam manufacturer into a comprehensive outdoor lifestyle group. The executive team leverages a deep pedigree in material science, having pioneered closed-cell foam technologies in Taiwan before expanding into the high-growth functional textile sector. The board is primarily composed of founding family members and long-term industry veterans, maintaining a stable governance structure that has overseen the company's recent transition to the Taipei Exchange (TPEx) Emerging Stock Board as it pursues further international market penetration.