HHG Business Summary

H.H. Galaxy Co., Ltd. (HHG) operates as a leading e-commerce enabler and digital marketing service provider in Taiwan, primarily generating revenue through merchandise sales and integrated brand management fees. The company’s business is divided into two core segments: the Digital Marketing Department, which provides data-driven advertising and performance marketing, and the E-commerce Department, which handles end-to-end operations including official website construction, warehousing, and distribution. HHG differentiates itself through its "PowerSolution" suite, a proprietary data middleware that consolidates cross-platform analytics for over 200 international brand partners such as Pandora, Unilever, and Kao. Within the competitive landscape, HHG competes directly with e-commerce SaaS and service providers like 91APP (6741.TWO), Cyberbiz, and SHOPLINE, positioning itself as a high-touch, full-service strategic partner rather than a pure-play software vendor. HHG was established in 2013 as a strategic joint venture between consumer product agency Taiwan Hsin Lin Enterprise Co., Ltd (Shinlin) and HCT Logistics, combining deep FMCG expertise with robust supply chain infrastructure. The leadership team is headed by Chairman Terence Chen (Chen Yi-wen), who also serves as the General Manager of Shinlin Enterprises and brings over two decades of experience in the consumer goods sector. The company's operational strategy is led by General Manager (CEO) Huai En Huang (Huang Huai-en), a former Senior Sales Manager at Procter & Gamble with extensive experience in digital transformation and e-commerce scaling. The board is supported by key directors including Ethan Shaw and representatives from its founding corporate investors, ensuring a pedigree rooted in both traditional retail distribution and modern digital commerce.