NEWRETAIL Business Summary

NEWRETAIL (3085.TWO) operates as a diversified digital services provider in Taiwan, primarily generating revenue through search engine marketing (SEM), integrated e-marketing solutions, and B2B publishing via platforms like B2BManufactures.com. The company’s business model is structured around three core segments: digital marketing services, e-commerce transactions, and logistics management. By providing value-added cloud products and content management systems, NEWRETAIL facilitates product exposure and order processing for manufacturers across Taiwan and Mainland China. In the competitive landscape, the company contends with major regional players such as PChome Online, Momo.com, and Shopee Taiwan, positioning itself as a specialized niche provider of B2B-focused digital marketing and integrated e-commerce infrastructure rather than a mass-market consumer platform. Founded in 1994, NEWRETAIL is currently a key entity within the Information Services division of the Taiwan Steel Group (TSG), a major industrial conglomerate. The leadership team is headed by Chairman Lee Yun-Chin, who also serves as the company’s spokesperson, and CEO Wu Li-Ci (also known as Li-Qi Wu). Under their direction, the company has increasingly integrated into the TSG ecosystem, leveraging the group's extensive resources in network communications and precision engineering. Notable institutional support and board representation come from strategic investors including Taiwan Steel Tech Holding, Jin-Zhi-Fu Asset Management, and LITE-ON IT. As of March 2026, the executive team is focused on a capital restructuring strategy involving private placements to strengthen working capital and enhance the company's digital transformation capabilities.