CHEER TIME Business Summary

Cheer Time Enterprise Co., Ltd. (3229.TW) operates as a specialized manufacturer and processor of rigid printed circuit boards (PCBs), generating revenue primarily through transaction-based hardware sales and subcontracting services. The company’s business model is structured around three core segments: PCB manufacturing (including high-density interconnect, rigid-flex, and ceramic boards), drilling services, and the production of phosphor bronze balls (P-Copper). Serving high-reliability sectors such as automotive, medical, aerospace, and industrial computing, Cheer Time differentiates itself by focusing on a niche strategy of high-mix, low-volume production with rapid delivery cycles. In the competitive landscape of Taiwan’s electronics supply chain, it contends with players like Tai Shing Electronics Components (3426.TWO), LinkCom Manufacturing (6821.TWO), and Kinsus Interconnect Technology (3189.TW), positioning itself as a flexible mid-tier provider capable of transitioning specialized prototypes into mass production. Founded in 1987 and headquartered in New Taipei City, the company is led by a veteran executive team with over three decades of experience in the PCB industry. Chairman Chuang Ming-Li (莊明理) oversees strategic governance and remains a major shareholder, while President and General Manager Liu Wen-Chen (劉文禎), also known as Winston Liu, directs daily operations and technical strategy. The leadership team is supported by Chief Financial Officer Chiu Huai-Ching (邱懷青) and Chief Accounting Officer Lu Jia-Rong (呂佳容). Notable institutional backing includes Chuang Da Investment Co., Ltd., which maintains a significant presence on the board. This leadership group has steered the company through recent technical pivots toward AI-compatible digital ecosystems and advanced special processes, such as VIA IN/ON PAD and tapered hole technologies, to maintain relevance in a consolidating global market.