SUNNIC Business Summary

Sunnic Technology & Merchandise Inc. (3360.TWO) operates as a value-added semiconductor distributor and technical solutions provider, utilizing a specialized "Technical Marketing" model to generate revenue through the sale of electronic components, modular products, and integrated system solutions. The company’s primary business segments are centered on image processing and optoelectronics, serving as a long-term strategic partner for major manufacturers such as Sony and Sharp. Sunnic differentiates itself from traditional high-volume distributors by offering "One-Stop Shopping" total solutions that encompass hardware design, firmware development, and software integration for applications in automotive sensing, IoT, and smart medical devices. Within the Taiwan market, Sunnic competes directly with specialized peers such as Sentronic International (3232.TWO), Professional Computer Technology (6270.TWO), and Chander Electronics (8068.TWO), positioning itself as a niche technical intermediary that bridges the gap between component manufacturers and high-end system integrators. Leadership is anchored by Chairman Kang-Min Chien (簡剛民), who has steered the company’s strategic direction since the late 1990s, overseeing its transition from a pure-play distributor to a technology-driven solutions firm. The current executive team includes CEO Yi-Hung Chen (陳奕宏), who manages global operations across key hubs in Taipei, Shenzhen, and Singapore, and Chief Financial Officer Ni, Chih-Jen (倪志仁), who was appointed in January 2026 to lead the group’s fiscal strategy and capital allocation. The board is further strengthened by Director Chien, Sheng-Hao, who also serves as President of the company’s Indo-Pacific operations, reflecting Sunnic’s aggressive expansion into Southeast Asian and Indian markets. Major institutional backing is provided by Feida Investment Co., Ltd., which remains a significant shareholder, supporting the company’s long-term focus on image-sensing innovation and the commercialization of AI-driven optoelectronic systems.