U.R. Business Summary

United Recommend International Co., Ltd. (5321.TWO) operates as Taiwan’s premier brand e-commerce incubator, having successfully transitioned from its legacy as a printed circuit board (PCB) manufacturer to a high-growth consumer retail holding company. The firm generates revenue primarily through transaction-based sales of apparel and lifestyle goods across a portfolio of over 30 influencer-led brands, including Pazzo, MEIER.Q, and Mercci22, as well as through its "UR Living" physical concept stores that integrate fashion with food and beverage services. Its business model leverages a centralized "New Retail" platform that provides influencers with end-to-end support in supply chain management, logistics, and digital marketing. In the competitive landscape, United Recommend contends with mass-market e-commerce giant Lativ, hybrid retailer Net, and marketing-intensive brands like One Boy and Air Space, positioning itself as a unique brand accelerator that bridges the gap between social media influence and institutional retail scale. The leadership team is anchored by Chairman Liao Cheng-Hao, a visionary entrepreneur who rose from the Wufenpu wholesale markets to found the Pazzo brand and orchestrate the company’s 2018 reverse merger. Liao’s expertise in supply chain agility and influencer psychology is complemented by General Manager Wang Zhi-Ren, a veteran of the digital economy who previously served as the head of e-commerce at Yahoo Taiwan. The executive board and strategic direction are heavily influenced by Teng Mei Capital Management, the primary investment vehicle through which Liao maintains control. This leadership core has successfully shifted the company’s asset base from industrial manufacturing to a digital-first consumer portfolio, attracting institutional interest as a pure-play representative of Taiwan's evolving retail ecosystem.