SUN MAX Business Summary

SUN MAX (6591.TW), also known as Power Logic Tech. Inc., is a premier global manufacturer of high-performance thermal management solutions, primarily generating revenue through the design and sale of DC brushless cooling fans and liquid cooling pumps. The company’s business is heavily concentrated in the gaming and e-sports segment, which accounts for approximately 80-88% of total revenue, driven by its dominant market share in cooling fans for high-end NVIDIA GeForce RTX series graphics cards. Beyond its core gaming business, SUN MAX has diversified into high-growth segments including AI servers, automotive electronics (LED headlamps and ADAS cooling), and industrial control systems. The company operates a vertically integrated model—encompassing mold design, plastic injection, and motor processing—and is currently scaling its global footprint with a new production facility in Thailand slated for trial production in late 2026. Its primary direct competitors include Delta Electronics (2308.TW), Asia Vital Components (3017.TW), and Sunonwealth (2421.TW), with SUN MAX distinguishing itself as a specialized leader in the niche, high-margin GPU cooling market. Founded in 1998 by Vincent Hsu (Wen-Faung Hsu), the leadership team is characterized by deep technical expertise in civil and mechanical engineering. Chairman and CEO Wen-Faung Hsu, a Tamkang University alumnus, previously held engineering roles at CTCI Advanced Systems and leadership positions at Hefeng Construction, providing a foundation in precision manufacturing. The executive suite includes CFO and Spokesperson Yao Cheng-min, who oversees financial strategy and investor relations, and CTO Jung Chung Hsieh, who leads the company’s R&D efforts in AI-integrated smart fans and high-pressure server cooling. The board is supported by notable institutional representation, including Sinoteam Holdings Inc. as a major shareholder, alongside directors such as Jen-Chung Lai and Yuan-Fen Chang. This experienced leadership team has successfully steered the company through the transition from traditional PC cooling to advanced thermal solutions for the AI and electric vehicle (EV) eras.