Green World Business Summary

Green World Fintech Service Co., Ltd. (6763.TWO), operating primarily under the brand ECPay, is Taiwan’s leading third-party payment aggregator, specializing in comprehensive financial technology solutions for small and medium-sized enterprises (SMEs). The company generates high-density revenue through transaction-based fees across four primary business segments: payment processing (credit cards, ATM, and convenience store barcodes), integrated logistics (pickup and delivery services), electronic invoicing, and Online Merge Offline (OMO) hardware solutions. As of 2026, Green World maintains a dominant market position, serving over 400,000 merchants and processing approximately 70% of Taiwan’s SME e-commerce volume. Its competitive landscape includes major local players such as Line Pay, NewebPay (SinoPac), and JKOPAY, though Green World distinguishes itself through its deep integration with Taiwan’s major convenience store chains and its proprietary AI-driven fraud detection systems. Originally established in 1996 as Taiwan’s first third-party payment provider, the company underwent a strategic transformation following its 2011 acquisition by the gaming conglomerate MacroWell OMG Digital Entertainment Co., Ltd. The current leadership team is headed by Representative Chairman Wei-Cheng Liang and President Steven S. Liu, who has served as a key executive and director since 2014. The board of directors includes prominent industry figures such as Karen Yang and independent directors Qing Tang Huang and Ker Liu, reflecting a governance structure with an average tenure exceeding 11 years. MacroWell OMG remains the anchor investor and primary shareholder, providing a stable capital base that supported the company's 2022 IPO on the TPEx and its subsequent expansion into cross-border logistics and mobile payment gateway systems.