YFYCPG Business Summary

Yuen Foong Yu Consumer Products Co., Ltd. (YFYCPG) is Taiwan’s largest manufacturer of household paper and a dominant player in the natural cleaning products market. The company operates a transaction-based revenue model centered on the production and distribution of fast-moving consumer goods (FMCG) across two primary segments: Household Paper, which accounts for approximately 83% of revenue through flagship brands like Mayflower, Tender, and Delight; and Cleaning Products, contributing roughly 17% via premium labels such as Orange House and Fresh Sense. YFYCPG maintains a vertically integrated supply chain with major production bases in Taiwan and Mainland China, positioning itself as a market leader in the Greater China region. Its primary competition includes local rival Cheng Loong Corp (Andante), global giant Kimberly-Clark (Kleenex), and personal care leader Unicharm, against whom YFYCPG competes by leveraging high-margin eco-friendly innovations and a robust multi-brand retail strategy. The company is led by Chairman Felix Ho (Ho Yi-dah), a Cornell MBA and third-generation leader of the Yuen Foong Yu Group, who has been instrumental in the firm’s digital transformation and 2021 public listing. Following the passing of former GM Li Zong-chun in 2025, Chen Ting-zhen was appointed as General Manager (CEO); she brings a high-caliber pedigree from her previous tenure as General Manager of Johnson & Johnson Consumer Health for Taiwan and Hong Kong. The executive team also includes Vice President and CFO Chen Pei-wen, who oversees financial strategy and corporate governance. YFYCPG remains a core subsidiary of the YFY Inc. investment holding group, which retains a majority stake of approximately 59%, providing the company with significant industrial backing and access to the parent group’s extensive R&D and forestry resources.