Gogolook Business Summary

Gogolook operates a diversified TrustTech ecosystem, generating revenue through a mix of recurring consumer subscriptions, digital advertising, and enterprise-grade anti-fraud solutions. Its primary business segments include Consumer Services, anchored by the flagship 'Whoscall' application which utilizes an AI-driven database of over 2.6 billion entries to provide caller ID and spam filtering; Enterprise Solutions, which offers identity verification (KYC), brand protection, and anti-fraud APIs; and FinTech Services, primarily through the 'Roo.cash' platform for financial product comparisons. The company monetizes via Whoscall Premium subscriptions, transaction-based fees for enterprise identity services, and commissions from financial institution partners. In the global anti-fraud landscape, Gogolook competes directly with Truecaller, Hiya, and CallApp, positioning itself as the dominant regional leader in East and Southeast Asia through deep localization and strategic partnerships with telecommunications and law enforcement agencies. The company was founded in 2012 by Jeff Kuo, Jackie Cheng, and Reiny Song, who met at National Tsing Hua University. As of March 2026, the leadership team is led by Jeff Kuo as Chairman and CEO, who oversees global strategy and product vision, and Jackie Cheng as Chief Technology Officer, who directs the firm’s proprietary AI and data engineering infrastructure. Reiny Song serves as Chief Operating Officer, managing international business development and operational scaling. Gogolook’s growth is supported by a robust roster of institutional investors and board representation, including South Korean internet giant Naver Corporation, Cathay Life Insurance, and Wonik Investment Partners. This leadership and backing have enabled the company to transition from a single-app utility into a comprehensive 'Anti-Fraud as a Service' (AFaaS) provider across the Asia-Pacific region.