ALTA EQUIPMENT GROUP Business Summary

Alta Equipment Group Inc. (ALTG) operates as a premier integrated equipment dealership platform, generating revenue through a high-volume mix of new and used equipment sales, recurring high-margin product support (parts and service), and strategic rental operations. The business is structured into three core segments: Construction Equipment, Material Handling, and Master Distribution, the latter of which encompasses its specialized Ecoverse and Peaklogix technology platforms. As of February 2026, the company has shifted its strategic focus toward "high-quality earnings," leveraging record equipment sales and expanding product support margins—which reached 46.1% in late 2025—to stabilize cash flows against the cyclical nature of heavy machinery demand. Alta maintains a top-ten position among North American equipment dealerships, commanding significant market share in the Great Lakes region and expanding rapidly in the Florida infrastructure market. It competes directly with industry heavyweights like United Rentals, Inc., Herc Holdings Inc., and Titan Machinery Inc., distinguishing itself through exclusive territory rights with major OEMs such as Volvo and Hyster-Yale. Founded in 1984 by Steven Greenawalt, the company is led by Chairman and CEO Ryan Greenawalt, who assumed leadership in 2008 and executed a total buyout of the family business in 2017 before taking it public via a 2020 reverse recapitalization with B. Riley Principal Merger Corp. The senior executive team is anchored by CFO Anthony J. Colucci, a licensed CPA who has directed the company’s financial strategy and aggressive deleveraging efforts since 2015, and Chief Legal Officer Jeffrey Hoover, a veteran M&A attorney who joined the C-suite in early 2024. The leadership team is recognized for its extensive acquisition pedigree, having integrated over 25 transactions to scale the firm’s geographic footprint across the Midwest and Northeast. Notable institutional influence persists from B. Riley Financial, the original SPAC sponsor, while the board remains anchored by the Greenawalt family's legacy and deep-seated industry relationships within the Hyster-Yale and Volvo dealer advisory councils.