ALPHA MODUS HOLDINGS Business Summary

Alpha Modus Holdings, Inc. (AMOD) is a vertical AI and fintech innovator specializing in real-time consumer behavior analytics and embedded financial services for physical retail environments. The company operates through two primary segments: its proprietary AI retail framework, which utilizes a "Sense → Decide → Deliver → Attribute" closed-loop system for shopper engagement and inventory intelligence, and Alpha Modus Financial Services, which manages the AlphaCash kiosk ecosystem. Revenue is generated through a multi-stream model comprising transaction-based fees from financial services (remittance, check cashing, and bill pay), technology licensing of its extensive patent portfolio, and strategic service agreements with retail partners. Positioned as a "consumer-facing IP linchpin," the company competes with retail analytics firms like RetailNext and Trax, as well as established kiosk and payment providers such as NCR Voyix and Diebold Nixdorf, distinguishing itself by owning the foundational intellectual property layer that connects in-store behavioral data to immediate commercial outcomes. Leadership is led by Founder and CEO William Alessi, a pioneer in algorithmic trading and capital markets who previously held key roles at Andover Brokerage and has spent over a decade developing the company’s core IP. The executive team includes Chief Revenue Officer Thomas Gallagher, a former U.S. Marine Corps Captain and veteran technology executive with prior leadership experience at Capgemini and DXC Technology, and CFO Rodney Sperry, who brings over 14 years of public accounting and SEC reporting expertise. The company’s technical direction is overseen by VP of Technology Puneet Vij, while strategic growth is managed by Chief Strategy Officer Chris Chumas. Alpha Modus is supported by a board of directors featuring notable industry figures such as William Ullman, a former Bear Stearns Senior Managing Director, and Michael Garel, the company’s lead inventor. Major institutional interest includes holdings from Geode Capital Management and Millennium Management, alongside significant insider ownership by the Alessi family trusts.