AMAZE HOLDINGS Business Summary

Amaze Holdings, Inc. (NYSE American: AMZE) operates as an end-to-end, creator-powered commerce platform that enables digital entrepreneurs to monetize their audiences through integrated storefronts and shoppable experiences. The company generates revenue through a multi-stream model comprising SaaS-based subscription fees for its software suite, transaction-based commissions on merchandise sales, and advertising revenue via its recently launched proprietary demand-side platform (DSP) and "The Food Channel" subsidiary. Business operations are divided into two primary segments: E-commerce/Subscriptions, which provides no-code design tools and global fulfillment services for social platforms like TikTok and YouTube, and Wine Products, which manages the legacy Fresh Vine direct-to-consumer and wholesale wine business. Positioned as a mobile-first alternative to traditional e-commerce giants, Amaze competes directly with Fourthwall, Shopify, Linktree, and Beacons.io by offering a more specialized, vertically integrated ecosystem that includes live-shopping capabilities through its Kast integration. The leadership team is anchored by Chief Executive Officer and Chairman Aaron Day, who previously held senior executive roles at Canva and served as CEO of Trend, bringing extensive experience in scaling digital design and creator platforms. In January 2026, the company strengthened its financial oversight by appointing Joel Krutz as Chief Financial Officer; Krutz previously served as CFO of Paramount International and CFO/COO of Crown Electrokinetics, offering deep expertise in public market strategy and global financial infrastructure. The executive suite also includes Chief Product Officer Gwan Yip, an eCommerce veteran and founder of Core3D, and SVP of Marketing Danielle Pederson. The company is supported by a board that includes Vice Chairman Mike Pruitt, founder of Avenel Ventures, and notable individual shareholders such as Damian Novak, reflecting a strategic focus on transitioning the firm into a high-growth, debt-free digital commerce leader by early 2026.