Sendas Distributor S.A. Business Summary

Sendas Distributor S.A. (ASAIY), operating under the Assaí Atacadista banner, is Brazil’s leading pure-play cash-and-carry (atacarejo) retailer, generating revenue through high-volume, low-margin sales of over 9,000 SKUs across food, perishables, and non-food categories. The company serves a dual-customer base of B2B "transformers" (restaurants, bakeries, and small retailers) and B2C end-consumers, leveraging a warehouse-style operational model to maintain price leadership. Its primary business segments are centered on its network of 312+ stores and 13 distribution centers, supplemented by high-growth initiatives including the Assaí Pay financial ecosystem, private-label brands (Assaí and Chef), and a burgeoning in-store pharmacy pilot (Mundo Saúde). In the competitive landscape, Assaí maintains its position as Brazil’s second-largest retailer, trailing only Carrefour Brasil (Atacadão) while outperforming regional players like Grupo Mateus, Tenda Atacado, and its former parent company, GPA. Founded in 1974 by Rodolfo Jungi Nagai, the company is currently led by CEO Belmiro de Figueiredo Gomes, a retail veteran with over 35 years of experience who has spearheaded Assaí’s aggressive expansion since 2011. The executive leadership team includes COO Anderson Barres Castilho, who oversees operations and expansion with nearly three decades of sector expertise, and Commercial VP Wlamir dos Anjos. Following a strategic reorganization in early 2026, Rafael Sachete da Silva (formerly CFO of Azzas 2154) was elected as the incoming CFO to succeed interim lead Aymar Giglio Júnior. The company is governed by a board chaired by Oscar de Paula Bernardes Neto and counts institutional heavyweights such as BlackRock, Inc. and Alaska Investimentos among its most notable shareholders.