Strive Business Summary

Strive, Inc. (ASST) operates a dual-pillar business model as the first publicly traded asset management firm to integrate a corporate Bitcoin treasury strategy. The company generates revenue primarily through management fees from its wholly owned subsidiary, Strive Asset Management, LLC, which oversees over $2 billion in assets across 13 exchange-traded funds (ETFs), collective investment trusts, and a direct indexing platform. Its secondary segment, the Bitcoin Treasury, focuses on maximizing "Bitcoin per share" by utilizing a perpetual preferred equity structure (SATA) to accumulate BTC, recently bolstered by the January 2026 acquisition of Semler Scientific. Strive positions itself as a pro-capitalism, anti-ESG challenger to the "Big Three" financial giants—BlackRock, Vanguard, and State Street—while competing directly with MicroStrategy in the corporate digital asset treasury market. Originally founded in 2022 by Vivek Ramaswamy and Anson Frericks, the company is currently led by Chairman and CEO Matt Cole, a former investment manager at CalPERS who oversaw $70 billion in assets. The executive team includes CFO Ben Pham, Chief Investment Officer Ben Werkman, and Chief Strategy Officer Avik Roy, a prominent Bitcoin policy expert who joined full-time in early 2026. The board is chaired by Cole and includes notable figures such as Eric Semler and Pierre Rochard. Strive's high-profile investor pedigree features early backing from Peter Thiel, J.D. Vance, Bill Ackman, and Howard Lutnick’s Cantor Fitzgerald, reflecting its strategic alignment with institutional capital and pro-meritocracy governance principles.