BANK BRADESCO Business Summary

Banco Bradesco S.A. (BBD) operates a diversified financial services model, generating revenue through net interest income (NII) from a R$1.09 trillion loan portfolio and a robust fee-based structure encompassing asset management, payment processing, and investment banking. A critical differentiator is its market-leading insurance arm, Bradesco Seguros, which contributes approximately one-third of the group’s net income through life, health, and property-casualty premiums. As of February 2026, the bank is executing its "Genesis" strategic transformation, having recently achieved a Return on Average Equity (ROAE) of 15.2%, successfully exceeding its cost of capital for the first time since its restructuring began. Bradesco maintains a dominant position as Brazil’s third-largest bank by assets, competing directly with Itaú Unibanco, Banco Santander Brasil, and the state-owned Banco do Brasil, while aggressively modernizing its "phygital" infrastructure to defend market share against the rapid expansion of fintech challenger Nubank. Founded in 1943 by Amador Aguiar, Bradesco is currently led by CEO Marcelo de Araújo Noronha, a 38-year industry veteran who assumed the top role in late 2023 to spearhead the bank’s structural recovery and digital pivot. The executive leadership includes Vice President and CFO Cassiano Scarpelli, who also serves as Chief Transformation Officer, and CTO Cíntia Scovine Barcelos, a former IBM executive responsible for the bank’s large-scale migration to hybrid cloud and generative AI integration. The organization remains under the strategic oversight of Chairman Luiz Carlos Trabuco Cappi and is uniquely controlled by the Aguiar family through the Cidade de Deus holding company and the Fundação Bradesco. This ownership structure ensures long-term stability and a mandate for social impact, as the foundation remains one of the world’s largest private educational entities, deeply integrated into the bank's corporate governance.