BIRKS GROUP Business Summary

Birks Group Inc. (BGI) is a leading Canadian luxury retailer and designer of fine jewelry, timepieces, and gifts, operating primarily through two business segments: Retail and Other. The Retail segment generates the majority of revenue through a network of 17 Maison Birks stores and 14 specialized boutiques under prestigious banners such as Graff, Patek Philippe, Breitling, and the recently acquired European Boutique. The Other segment encompasses the company's growing e-commerce platform, wholesale distribution to international markets including the U.K. and U.S., and a gold exchange program. Positioned as Canada’s premier high-end jeweler, Birks Group competes directly with global luxury giants such as Signet Jewelers, Pandora A/S, Tiffany & Co. (LVMH), and Richemont, distinguishing itself through a blend of proprietary Birks-branded collections and exclusive third-party luxury timepiece partnerships. Founded in 1879 by Henry Birks, the company is currently led by Interim CEO and Executive Chairman Niccolò Rossi di Montelera, a member of the prominent Rossi di Montelera family known for their heritage with the Martini & Rossi brand. The executive team includes Interim President and COO Davide Barberis Canonico, who brings over a decade of board experience and former CEO-level leadership to day-to-day operations. In February 2026, the company initiated a strategic leadership transition by appointing Aldo Battista—a finance veteran with 25 years of experience at Reitmans and Deloitte—as Vice President of Accounting and Treasury, slated to officially succeed retiring CFO Katia Fontana on April 2, 2026. The board is further strengthened by seasoned independent directors such as Elizabeth Eveillard and Shirley Dawe, maintaining a high standard of corporate governance for the micro-cap luxury retailer.