Buda Juice LLC Business Summary

Buda Juice, Inc. (formerly Buda Juice LLC) operates a vertically integrated beverage model specializing in the "UltraFresh" category, delivering cold-crafted citrus juices, lemonades, and wellness shots via a continuous 35°F cold chain. The company generates revenue through three primary segments: branded organic wellness shots, the value-forward Buda Fresh citrus line, and private-label manufacturing for major grocery retailers. By utilizing a centralized, SQF-certified production facility in Dallas and avoiding High-Pressure Processing (HPP) or pasteurization, the company achieves an 8–12 day shelf life that preserves a fresh-squeezed taste profile for B2B retail distribution. Buda Juice competes directly with HPP-based brands like Suja and Evolution Fresh, as well as traditional pasteurized giants such as Tropicana and Simply Orange, positioning itself as a premium, minimally processed alternative for the underserved fresh-produce beverage department. The company is led by Co-Founder and CEO Horatio Lonsdale-Hands, a veteran entrepreneur with over 40 years of experience who previously co-founded the fast-casual pioneer ZuZu, Inc. and Advance Global Communications. The executive team includes Executive Chairman Bryan Herr, the former co-founder of national produce distributor Country Fresh, and CFO Clint Bowers, who brings extensive dairy industry expertise from his tenure at Borden Dairy. Following its January 2026 initial public offering on the NYSE American (ticker: BUDA), which raised approximately $23 million with MDB Capital as the sole bookrunner, the leadership team is focused on a multi-hub expansion strategy. This plan includes the development of new production facilities in South Carolina and the Southwest to scale its asset-light distribution model nationwide.