TREES Corp (Colorado) Business Summary

TREES Corp (OTCQB: CANN) is a vertically integrated multi-state operator (MSO) in the regulated cannabis industry, generating revenue through a dual-stream model of direct-to-consumer retail sales and wholesale cultivation. The company operates through two primary business segments: Retail, consisting of a growing footprint of dispensaries across Colorado and Oregon, and Cultivation, anchored by its 17,000-square-foot SevenFive Farm greenhouse facility in Boulder, Colorado. TREES employs a strategic roll-up model, acquiring and rebranding established licensed assets in mature markets to consolidate market share. In the competitive landscape, TREES competes with large-scale MSOs such as Curaleaf Holdings, Trulieve Cannabis, and Cresco Labs; however, it distinguishes itself as a micro-cap specialist focused on high-efficiency operations and localized brand loyalty within the Pacific Northwest and Rocky Mountain corridors. Leadership is currently spearheaded by Interim CEO Adam L. Hershey, who brings over 25 years of public and private market expertise as the founder of Hershey Strategic Capital, a lead institutional investor in the firm. The executive team includes CFO Mikayla Gilbert, who was promoted to the role in February 2025 to oversee financial restructuring, and COO Edward Myers, who manages the company's complex supply chain and accounting operations. A pivotal figure in the company’s identity is Chief Visionary Officer and Director Timothy Brown, the original founder of the Trees brand, whose 2021 acquisition by the predecessor General Cannabis Corp served as the catalyst for the company's 2022 corporate rebranding. The Board is further strengthened by Independent Chairman Carl Williams, a veteran of the financial services and payment processing sectors, and CMO Allyson Feiler Downing, founder of the acquired Green Tree dispensaries.