Company information
- Ticker
- CFFI
- Country
- United States
- Sector
- Financials
- Industry
- Banks
C & F FINANCIAL Business Summary
C & F Financial Corporation (NASDAQ: CFFI) is a diversified financial holding company that generates revenue through a mix of interest income from traditional lending and fee-based income from specialized financial services. The company operates through three primary business segments: Community Banking, which provides commercial and retail banking services via Citizens and Farmers Bank; Mortgage Banking, which originates and sells residential mortgage loans through C&F Mortgage Corporation; and Consumer Finance, which focuses on high-yield indirect lending for automobiles, marine, and recreational vehicles through C&F Finance Company. This multi-segment strategy allows CFFI to mitigate interest rate volatility by balancing stable deposit-based funding with transactional fee income and higher-yielding consumer loan portfolios. In the regional banking landscape, CFFI competes directly with institutions such as Southside Bancshares, Heritage Financial, and Horizon Bancorp, positioning itself as a high-touch community bank with a significantly broader geographic reach in specialized consumer lending across the Mid-Atlantic and Southern United States. Tracing its origins to the founding of Farmers and Mechanics Bank in 1927, the current leadership team is anchored by President and CEO Thomas F. Cherry, who has led the corporation since 2014 following a long tenure in executive roles. The executive suite includes Executive Vice President and CFO Jason E. Long, a CPA who has overseen the company’s financial strategy since 2016, and Rodney W. Overby, who serves as EVP and Chief Information Officer. Executive Chairman Larry G. Dillon, who served as CEO for nearly three decades, provides strategic continuity on a board that recently expanded to include Dr. David H. Downs in early 2026. The company maintains a strong institutional investor base, with significant positions held by BlackRock, Vanguard, and Dimensional Fund Advisors, reflecting its stability as a long-standing independent financial institution in the Virginia market.