COTY Business Summary

Coty Inc. (COTY) is a global beauty leader that generates revenue through the design, manufacture, and distribution of fragrances, color cosmetics, and skincare products. Its vertically integrated business model is bifurcated into two primary segments: Prestige, which accounts for approximately 68% of net revenue as of early 2026, and Consumer Beauty, representing the remaining 32%. The Prestige portfolio leverages high-margin licenses for luxury brands such as Gucci, Burberry, and Calvin Klein, while Consumer Beauty focuses on mass-market staples like CoverGirl, Rimmel, and Sally Hansen. Coty’s primary competitors include L'Oréal, The Estée Lauder Companies, and e.l.f. Beauty. Relative to these peers, Coty maintains a dominant leadership position in the global fragrance market—holding nearly 30% of the U.S. fragrance manufacturing share—though it is currently executing a "Coty. Curated." strategic framework and a portfolio review of its Consumer Beauty business to optimize performance and reduce leverage. Founded in 1904 by François Coty, the company is currently led by Markus Strobel, who assumed the roles of Executive Chairman and Interim CEO on January 1, 2026. Strobel possesses a 33-year pedigree from Procter & Gamble, where he most recently served as President of Global Skin & Personal Care and was credited with the revitalization of the SK-II brand. The executive committee includes Laurent Mercier as Chief Financial Officer, Jérôme Auvinet as Chief Information, Digital Innovation & Business Services Officer, and Gordon von Bretten as Chief Transformation Officer. Coty is significantly influenced by its largest shareholder, JAB Holding Company, which is represented on the board by directors such as Frank Engelen and Patricia Capel. Notably, the board also includes Anna Adeola Makanju, VP of Global Affairs at OpenAI, highlighting Coty’s 2026 strategic pivot toward enterprise-grade AI integration and digital modernization.