CREATIVE REALITIES Business Summary

Creative Realities, Inc. (CREX) is a premier provider of end-to-end digital marketing technology and media solutions, specializing in the design, deployment, and management of large-scale digital signage networks. The company generates revenue through a hybrid model comprising hardware sales, professional services (installation and design), and high-margin recurring Software-as-a-Service (SaaS) and support subscriptions. Following the transformational November 2025 acquisition of Cineplex Digital Media (CDM), the company has significantly expanded its North American footprint, particularly in the retail media and quick-service restaurant (QSR) verticals, with 2026 revenue projected to exceed $100 million. Creative Realities competes directly with industry players such as STRATACACHE, Spectrio, Uniguest, and Vistar Media, positioning itself as a consolidated, full-service leader in the AdTech and digital out-of-home (DOOH) sectors. The leadership team is anchored by CEO and Chairman Rick Mills, a turnaround specialist who joined in 2015 following the acquisition of his firm, ConeXus World, and previously served as COO of Pomeroy. The executive suite was recently bolstered by the appointments of Chief Financial Officer Tamra Koshewa, a 30-year finance veteran with a General Electric pedigree, and Chief Revenue Officer Dan McAllister, who oversees aggressive customer acquisition strategies. Chief Strategy Officer George Sautter, formerly of Cineplex and Loews, leads the integration of the CDM assets. The company is backed by notable institutional investors including Cerity Partners and Vanguard, with significant insider ownership held by Craig Cogut via Business Services Holdings LLC. The current entity is the result of a 2014 merger between Wireless Ronin Technologies (est. 2003) and the original Creative Realities LLC (est. 1997).