Criteo S.A. Business Summary

Criteo S.A. operates as a global commerce media platform, generating revenue primarily through performance-based advertising fees via cost-per-click (CPC) and cost-per-impression (CPM) models. The company’s operations are bifurcated into two core segments: Retail Media, which provides retailers with technology to monetize on-site and off-site inventory using first-party data, and Performance Media, which utilizes proprietary AI to drive consumer acquisition and retargeting across the open internet. In 2026, Criteo is prioritizing a transition toward "Agentic Commerce"—leveraging AI-driven shopping assistants and self-service tools like Commerce Max—to navigate a shifting landscape marked by the loss of managed services from major retail partners. Within the competitive landscape, Criteo competes directly with The Trade Desk, Amazon Advertising, and Google’s Display & Video 360, distinguishing itself as the leading independent commerce data powerhouse with visibility into over $1 trillion in annual e-commerce transactions. The leadership team is headed by Chief Executive Officer Michael Komasinski, who took the helm in February 2025 after serving as Global CEO of Merkle and holding senior roles at dentsu. He is joined by Chief Financial Officer Sarah Glickman, an alumna of Novartis and Honeywell, and Chief Technology Officer Diarmuid Gill, who oversees the firm’s R&D and AI infrastructure. Todd Parsons serves as Chief Product Officer and President of Performance Media, bringing expertise from OpenX and Acxiom. Criteo was originally founded in 2005 by Jean-Baptiste Rudelle, Franck Le Ouay, and Romain Niccoli, whose early innovations in machine learning established the firm’s algorithmic foundation. The company’s strategic direction is overseen by a board chaired by Frederik van der Kooi, formerly of Microsoft, and supported by significant institutional investors including Ballast Asset Management and VELA Investment Management as the firm executes its 2026 redomiciliation to Luxembourg.