Sprinklr Business Summary

Sprinklr, Inc. (CXM) operates as a leading provider of Unified Customer Experience Management (Unified-CXM) software, primarily generating revenue through a high-margin Software-as-a-Service (SaaS) subscription model which accounts for approximately 90% of its total earnings. The company’s platform is organized into four primary business segments: Sprinklr Service (AI-powered contact center), Sprinklr Social (social media management), Sprinklr Insights (real-time data analytics), and Sprinklr Marketing (campaign orchestration). Sprinklr differentiates itself by offering a unified data architecture that eliminates departmental silos for over 1,900 global enterprises, including 60% of the Fortune 100. Its primary direct competitors include Salesforce (Service and Marketing Clouds), Adobe (Experience Cloud), HubSpot, and Sprout Social; Sprinklr maintains a premium market position by targeting large-scale, complex enterprise environments that require a consolidated, AI-native alternative to fragmented point solutions. Founded in 2009 by Ragy Thomas, who currently serves as Founder and Chairman of the Board, Sprinklr is led by President and CEO Rory Read, a veteran executive with previous leadership roles at Vonage, Dell Technologies, and AMD. The technical roadmap is overseen by CTO Amitabh Misra, formerly a VP of Engineering at Adobe, while the financial strategy is managed by CFO Anthony Coletta, who joined in late 2025. The company’s leadership team is supported by a board of directors featuring representatives from prominent institutional investors, including Neeraj Agrawal of Battery Ventures and Tarim Wasim of Hellman & Friedman. Other notable backers and board members include representatives from Iconiq Capital and Sixth Street, reflecting a pedigree of deep expertise in scaling enterprise software and AI-driven infrastructure.