DAVIDE CAMPARI - UNSP ADR Business Summary

Davide Campari-Milano N.V., represented in the U.S. via the DVCMY unsponsored ADR, is a prominent global player in the premium spirits industry, generating revenue through the manufacturing, marketing, and distribution of a portfolio of over 50 brands. The company’s revenue streams are categorized into three primary segments: Global Priorities, which include high-volume drivers such as Aperol, Campari, and Wild Turkey; Regional Priorities, featuring brands like Espolòn and Bulldog; and Local Priorities. A significant portion of its current growth strategy is centered on the "aperitif" trend and the strategic integration of the cognac category following the major acquisition of Courvoisier. Campari competes directly with industry giants such as Diageo, Pernod Ricard, and Rémy Cointreau. Within this landscape, Campari distinguishes itself as the global leader in bitters and liqueurs, maintaining a dominant position in the premium cocktail segment while aggressively scaling its presence in the U.S. and Asian markets to challenge the market share of its larger, more diversified peers. The company’s leadership is anchored by Chairman Luca Garavoglia, who represents the founding family’s controlling interest through Lagfin S.C.A., ensuring long-term strategic stability and a focus on brand heritage. Following a period of executive transition, the group’s operations are steered by a seasoned executive committee including Chief Financial Officer Paolo Marchesini and Fabio Di Fede (General Counsel and Business Development Officer), both of whom have been instrumental in the group’s aggressive M&A trajectory over the last two decades. Marchesini, a veteran of the company since 1997, provides the financial continuity necessary for large-scale integrations, while the board of directors includes international industry experts such as Emmanuel Babeau and Jean-Marie Laborde. This leadership structure emphasizes a balance between generational stewardship and professional management aimed at digital transformation and the continued premiumization of the global portfolio.