Driveitaway Holdings Business Summary

Driveitaway Holdings, Inc. (DWAY) operates as a national dealer-focused mobility platform specializing in a proprietary "subscription-to-ownership" model. The company generates revenue through vehicle rental and subscription fees, insurance installment processing, and turnkey SaaS licensing fees charged to franchised dealerships. Its primary business segments include its credit-agnostic consumer app platform, which facilitates flexible lease-to-own transitions, and a managed fleet insurance program that provides the necessary coverage infrastructure for dealer-led mobility. DWAY differentiates itself by integrating directly with dealership inventory to monetize subprime and underserved consumer segments, positioning itself as a specialized bridge between traditional rental and permanent ownership. Its primary direct competitors include HyreCar, Getaround, and KINTO Share, though DWAY occupies a unique niche by focusing on dealer-integrated pathways to equity rather than pure peer-to-peer or short-term car-sharing. The company was founded by CEO John F. Possumato, an automotive industry veteran and attorney with over 35 years of experience who previously developed commercial fleet programs for Ford and General Motors. The executive team is rounded out by COO Adam Potash, a mobility technology specialist who previously founded Minds' Eye Innovations and served as CTO of Leap, and CFO Steven Plumb. DWAY’s strategic direction is heavily influenced by a high-pedigree Board of Advisors, which includes Menachem Light (co-founder of Buggy), Mitch Fadel (former CEO of Upbound Group and Rent-A-Center), and James "JT" Taylor (automotive investment banking veteran). Furthermore, the company maintains a significant national partnership with Stellantis’s global mobility brand, Free2move, which provides the industrial-scale infrastructure and vehicle supply necessary for DWAY’s ongoing expansion into over 30 U.S. metropolitan markets.