CXJ GROUP CO. Business Summary

CXJ Group Co., Ltd. (ECXJ) operates a multi-channel revenue model within China’s automotive aftermarket, primarily generating income through brand licensing fees, wholesale product sales, and specialized consultancy services. The company’s operations are structured into three primary segments: Brand Name Management, which licenses the "Chejiangling" and "Teenage Hero Car" trademarks to auto detailing stores; Motor Oil and Auto Parts, featuring the NOVATE synthetic oil line; and Exhaust Gas Cleaners, marketed under the Ksoncar and X-Line brands. By integrating high-tech chemical product distribution with standardized operational training for 4S repair shops and independent service centers, ECXJ maintains a niche position as a specialized service and supply-chain provider. It competes directly with regional players such as Autozi Internet Technology, Kaixin Auto Holdings, and Jiuzi Holdings, positioning itself as a leaner, licensing-focused alternative to capital-intensive retail competitors. The leadership team is anchored by President and CEO Lixin Cai, who has steered the company’s strategic direction since 2019 and maintains a significant equity position. Chairman and Ultimate Controller Xinrui Wang provides critical technical and strategic oversight, leveraging a professional pedigree in fine chemicals from the University of Science & Technology Beijing and a background in mathematical modeling and network optimization. The executive core also includes Cuiyao Luo, who serves as Chief Financial Officer and Chief Operating Officer, and Director Rudong Shi, who leads strategic business planning and the development of the company’s e-commerce community platforms. While the company operates as a micro-cap entity with a concentrated workforce, its governance is defined by this core group of insiders who transitioned the firm from its legacy structure into a specialized environmental and automotive technology holding company.