Fly-E Group Business Summary

Fly-E Group, Inc. (FLYE) operates a vertically integrated business model focused on the design, assembly, and distribution of smart electric two-wheelers, including e-motorcycles, e-bikes, and e-scooters, under the "Fly E-Bike" brand. The company generates revenue through three primary segments: retail sales via branded stores, wholesale distribution to an expanding dealer network, and high-margin rental services primarily serving urban delivery professionals. Currently, Fly-E is executing a strategic pivot toward wholesale and rental recurring revenue to offset declining retail volumes driven by store consolidations and heightened lithium-battery safety regulations. Within the competitive landscape, Fly-E competes with micro-mobility and EV manufacturers such as REE Automotive, Cenntro, and Workhorse Group, positioning itself as a niche urban mobility specialist focused on the "last-mile" delivery sector and UL-certified eco-friendly transportation. The company was founded by Zhou (Andy) Ou, who serves as Chief Executive Officer and remains the primary architect of the brand’s expansion from its New York headquarters. The leadership team includes Chief Financial Officer Lisa Fan, a certified financial professional appointed in September 2025 to manage the company’s fiscal restructuring and Nasdaq listing compliance. Following a leadership consolidation in February 2026—which saw the resignations of the Chief Operating Officer and Chief Human Resources Officer—the executive core has focused on streamlining operations and enhancing product safety standards. The Board of Directors is supported by independent directors such as Leqi Dong, while the company maintains a high level of insider alignment with approximately 18% of shares held by the founding team and management.