FORRESTER RESEARCH Business Summary

Forrester Research, Inc. (FORR) operates as a global research and advisory firm, generating the majority of its revenue through high-margin, multi-year subscription services, primarily via its flagship Forrester Decisions platform. The company’s business is structured into three core segments: Research, which provides proprietary data and insights; Consulting, focused on strategic execution; and Events, which hosts industry-specific summits. As of early 2026, Forrester is executing a significant strategic pivot, sunsetting its strategy consulting arm and restructuring its events business to focus on regional formats while aggressively integrating generative AI—rebranded as Forrester AI—across its product suite to drive contract value (CV) growth. Within the competitive landscape, Forrester maintains a specialized leadership position in customer experience (CX) and digital transformation, sitting alongside larger diversified rivals like Gartner and IDC, as well as niche advisory firms such as The Hackett Group and TSIA. Founded in 1983 by George F. Colony, who continues to serve as Chairman and CEO, the company is led by a veteran executive team including Chief Financial Officer Chris Finn, Chief Technology Officer Michael Facemire, and Chief Product Officer Carrie Johnson. Recent leadership updates include the promotion of Christophe Favre to Chief Sales Officer and the appointment of Julie Meringer to lead customer success, reflecting a renewed focus on go-to-market execution and client retention. The company’s governance is overseen by a declassified board featuring independent directors such as Neil Bradford and Tony Friscia. Forrester remains heavily insider-influenced, with founder George Colony holding a dominant beneficial ownership stake of approximately 38%, while major institutional backing is provided by firms such as Royce & Associates and BlackRock.