Company information
- Ticker
- FOXF
- Country
- United States
- Sector
- Consumer Discretionary
- Industry
- Automotive Components
FOX FACTORY HOLDING Business Summary
Fox Factory Holding Corp (FOXF) operates a high-performance engineering and manufacturing model, generating revenue primarily through Original Equipment Manufacturer (OEM) partnerships and global aftermarket sales. The company is organized into three core segments: the Powered Vehicles Group (PVG), focusing on suspension for motorcycles, ATVs, and off-road trucks; the Aftermarket Applications Group (AAG), providing lift kits and wheels under brands like Method Race Wheels; and the Specialty Sports Group (SSG), which produces premium mountain bike components (FOX, Marzocchi) and recently expanded into diamond sports through the acquisition of Marucci Sports. In the competitive landscape, FOXF maintains a premium market position against direct rivals such as SRAM (RockShox), Öhlins, and Bilstein, distinguishing itself through technical innovation and a dominant share in the high-end suspension market despite recent cyclical inventory challenges in its bicycle segment. Founded in 1974 by Bob Fox, the company is currently led by Chief Executive Officer Michael C. Dennison, who joined in 2018 after serving as President and CMO of Flex Ltd. The executive team includes Chief Financial Officer Dennis Schemm, formerly CFO of Trex, and Toby Stecher, who serves as both Chief Information Officer and President of the Powered Vehicles Group. As of February 2026, the company is undergoing a strategic board refresh following a cooperation agreement with activist investor Engine Capital, resulting in the appointment of Alan L. Bazaar to the board and the formation of a Transformation Committee chaired by Sidney Johnson. Notable institutional backers include RWWM, Inc. and WCM Investment Management, while long-standing Chairman Dudley Mendenhall is slated to retire at the 2026 annual meeting.