Freeze Tag Business Summary

Freeze Tag, Inc. (FRZT) operates as a developer and publisher of location-based mobile social games, utilizing a free-to-play revenue model supplemented by in-app purchases, virtual item sales, and recurring subscriptions like the MunzPak. The company’s business is bifurcated into consumer-facing gaming and B2B enterprise solutions. Its flagship consumer titles, including Munzee and WallaBee, leverage augmented reality (AR) and geolocation to drive user engagement through physical-world exploration. Simultaneously, its Eventzee and TownTrek platforms provide white-label scavenger hunt technology and digital tourism solutions for corporate clients, municipalities, and non-profit organizations. Within the competitive landscape of location-based entertainment, Freeze Tag occupies a specialized niche focused on community-driven scavenger hunts, positioning itself against industry giants like Niantic (Pokémon GO) and established platforms such as Geocaching and Ocavu. Following a significant leadership transition in July 2025, the company is currently led by President and Director Robert Vardeman Jr., who previously served as the President of Munzee, Inc. prior to its merger with Freeze Tag. This shift followed a shareholder action initiated by the Vardeman family, who control over 50% of the company’s voting power, resulting in the removal of long-time CEO Craig Holland and CFO Mick Donahoo. The current Board of Directors includes Robert Vardeman Jr., Don Vardeman, and Louise Vardeman, the latter of whom was appointed in August 2025 to support the company’s strategic pivot. This leadership core brings deep domain expertise in gamification and community management, though the company recently moved to terminate its SEC registration via Form 15-12G in late 2025, signaling a transition toward a more streamlined corporate reporting structure.