GAIA Business Summary

Gaia, Inc. (NASDAQ: GAIA) operates as a global digital video subscription service and online community catering to a niche "conscious media" audience across 185 countries. The company generates the vast majority of its revenue through recurring monthly and annual membership fees for its streaming platform, which hosts over 10,000 exclusive titles focused on yoga, spiritual growth, and alternative healing. A secondary revenue stream is driven by its Marketplace segment, which includes e-commerce sales of physical products and supplements through its subsidiary, Igniton. Gaia distinguishes itself from mainstream streaming giants by maintaining a high-margin, ad-free content moat with roughly 85% of its library owned or produced in-house. In the competitive landscape, Gaia competes with specialty streamers like CuriosityStream (CURI) and Cineverse (CNVS), as well as broader entertainment platforms like Starz (STRZ) and LiveOne (LVO), positioning itself as the dominant vertical leader for wellness and transformational content. Gaia was founded by Jirka Rysavy, a seasoned entrepreneur who previously built Corporate Express into a Fortune 500 company and founded the concept that became Wild Oats Market (now part of Whole Foods). Rysavy continues to serve as Executive Chairman and remains the company's largest individual shareholder. The leadership team is led by CEO Kiersten Medvedich, who was appointed in June 2025 after serving as President; she brings over 25 years of media experience, including a 15-year tenure at Sony Pictures Television. Other key executives include COO Yonathan Nuta, formerly of Babylon.com, CFO Ned Preston, and Chief Business Development Officer James Colquhoun, the founder of Food Matters. Technical and product strategy is overseen by David Sieh, SVP of Product & Technology. The company’s governance and growth are supported by a board featuring notable figures such as former MTV COO Kristin Frank and major institutional backing from Prentice Capital Management, BlackRock, and Vanguard.